Use binary data types for storing raw binary data, such as
pictures, in a hexadecimal-like notation, up to a length of (32K – 1)
bytes.
Syntax
BINARY [ ( length ) ]
VARBINARY [ ( max-length ) ]
UNIQUEIDENTIFIER
Usage for Binary Data Types
Binary data begins with the characters “0x” or “0X” and can include any combination of digits and the uppercase and lowercase letters A through F.