Generates values that can be used to order results based on collation behavior, which allows you to work with character collation behaviors beyond the default set of Latin character-based dictionary sort orders and case- or accent-sensitivity.
sortkey(char_expression | uchar_expression)[, {collation_name | collation_ID}])
select * from cust_table where cust_name like "TI%" order by (sortkey(cust_name, "dict")
select *from cust_table where cust name like "TI%" order by (sortkey(cust-name, "gbpinyin")
select *from cust_table where cust_name like "TI%" order by cust_french_sort
select * from cust_table where cust_name like "TI%" order by cust_chinese_sort.
ANSI SQL – Compliance level: Transact-SQL extension.
Any user can execute sortkey.