Terminators are the characters that separate data fields (field terminators). The row terminator is the field terminator of the last field in the table or file.
Use the -tfield_terminator and -rrow_terminator command line options with the character format option (-c) to change the terminators from the command line.
This example uses the comma (,) as the field terminator, and returns (\r) as the row terminator.
bcp pubs2..publishers out pub_out -c -t , -r \\r
If necessary, “escape” the backslash for your operating system command shell.
bcp pubs2..publishers out pub_out -c -t , -r \r
0736,New Age Books,Boston,MA 0877,Binnet & Hardley,Washington,DC 1389,Algodata Infosystems,Berkeley,CA