MarketingCampaignMonitoring

An example that computes very simple correlations between the number of people who have clicked on an ad for a given product, and the number of people who have bought the product.

The input streams RandomClicks and RandomTransactions are randomly generated. The output stream BadCampaigns contains all campaigns for which the ratio of the number of transactions for the ad to the number of clicks on an ad is less than 0.5.


Created March 8, 2010. Send feedback on this help topic to Sybase Technical Publications: pubs@sybase.com