Sybase® Brand Mobiliser enables consumers to use their mobile phones to interact with mobile applications by sending and receiving SMS messages.
Brand Mobiliser makes it easy for companies to mobilize all aspects of their businesses, including brand awareness, customer relationship management (CRM), mobile banking, mobile payment, and mobile commerce, using mobile messaging.
The Brand Mobiliser Web UI provides tools for visually composing a mobile application, testing it using a built-in simulator, and deploying it to the processing engine, ready to be used by mobile consumers. You can modify applications in real time to meet changing business needs, and redeploy them without disrupting service availability.
The Brand Mobiliser Processing Engine is designed to serve the continued growth of mobile-messaging traffic. The node architecture is designed to manage billions of messages daily, and is suitable for deployment to cloud infrastructure, such as the SAP® Java Platform as a Service (JPaas).
Brand Mobiliser is based on the Open Services Gateway initiative (OSGi) modular architecture, and is fully extensible using the provided APIs. Plug-in components can integrate with both existing enterprise systems and third-party systems using a service oriented architecture.