Sybase Mobiliser Platform introduces new revenue streams, attracts customers,
increases loyalty, increases overall average revenue per user (ARPU), and reduces
operational costs for mobile operators and financial institutions. It also opens up new
customer segments in emerging markets by establishing a low-cost channel.
Mobiliser Platform is certified as an official Mobile Money vendor
by the GSM Association and is developed in compliance with Payment Application Data
Security Standards (PA-DSS); Mobiliser Platform deployments are
certified by the Payment Card Industry Data Security Standard (PCI DSS). Both standards
are set by the PCI Security Standards Council.
Mobiliser Platform offers additional value-added services including
business consulting for go-to-market strategies, mobile-marketing services, and business
intelligence for continuous analysis and improvement.
Mobile Banking
Mobile Banking enables financial institutions to extend customer interactions to the
mobile channel.
- This extends the reach for eBanking customers, from Internet banking to the
mobile channel.
- Sybase mBanking 365 is available in Retail, Small and Medium Enterprise
(SME), and Business banking editions.
Mobile Money
Mobile Money enables financial institutions to offer services to the unbanked,
entirely through mobile channels (branchless banking).
- Enables financial institutions to reach new customer segments, beyond the
reach of existing Branch and ATM networks
- Partners, agents, and merchants can monitor and manage servers, register new
customers, and top up airtime.
Mobile Wallet
Mobile Payments creates new services to mobilize payments, peer-to-peer payments,
remittances, airtime transfer, mobile top-up, and purchase content.
- Mobile wallet support: enables the funding of payments from bank accounts,
credit/debit cards, phone bill, and other electronic funding sources.
- Stored-value account (SVA) support: enables the funding of payments from
prepaid accounts, including cash and airtime as source.