Acquire and Retain Customers with Sybase Mobiliser Platform

Sybase® Mobiliser Platform is a state-of-the-art service-oriented architecture (SOA) for dynamic, real-time integration and rapid application development. The solution empowers mobile operators and financial institutions to quickly launch mobile commerce services to their customers in both developed and emerging markets.

Mobiliser Platform offers support for mobile channels including short message service (SMS), unstructured supplementary service data (USSD), mobile browser, downloadable client, and Synthesis ToolKit (STK). It works on any mobile device, on any network, language and currency. It is modular, highly scalable, standards based, and customizable. It creates a new, convenient communication and transaction channel that customers can use anywhere, anytime.

This consumer platform enables enterprises, financial institutions, and mobile operators to leverage the mobile channel to:

Engage customers by expanding existing relationships and creating loyalty, and acquiring new customers.
Enable a mobile transaction channel by making it simple and convenient for customers to make purchases, pay bills, and transfer funds.
Reduce the costs of servicing customers while maintaining direct and effective customer communication and service.