Sybase Brand Mobiliser is the Sybase Advanced Messaging Server, the market leader in the Interactive and Campaign SMS middleware. It is based on the Sybase 365 messaging technologies, an accumulation of many years of experiences in providing SMS and MMS interoperability to the telecommunication industries, and developing business to consumer (B2C) mobile SMS services on behalf of businesses in various industries.
Brand Mobiliser is designed to meet the needs of enterprises in mobilizing all aspects of business including marketing and brand awareness, financial and banking notifications, payment authorization, commerce, CRM, and much more. The flexibility of the platform enables customers to adjust their applications in real time to meet the changing business needs without disruptions to the mobile subscribers – critical in the mobile world with billions of subscribers globally. Brand Mobiliser is the messaging engine that powers many customer Mobile Commerce solutions. The high-performance and scalable processing engine enables our customers to scale their services.
The Brand Mobiliser extensible design fits into the entire spectrum of mobile messaging including SMS, USSD, MMS, e-mail, IM, and so on. It is currently available for on-premise deployment at customer data centers, as well as on the customer's choice of cloud providers. The high-performance and scalable Processing Engine is designed to serve the continue growth of mobile traffic demanding instant interactions with the mobile applications.
Brand Mobiliser is based on the OSGi modular architecture or the SAP® cloud architecture of choice, so it can easily be extended with plug-in components enabling richer interactive mobile applications. Its extensible design is based on plug-in components implemented using the provided APIs. Plug-in components are typically developed for integrating with existing enterprise systems, or partner and other third-party systems based on the Service Oriented Architecture (SOA).