Developing Brand Mobiliser Applications

In Sybase® Brand Mobiliser, states are basic building blocks that you can link sequentially to model application task flows. Applications are executed by the Brand Mobiliser Processing Engine at runtime.

Two application types, interactive and event, differ by both how they are invoked and how they perform. Interactive applications provide rich, user-interactive mobile services, and are typically invoked when mobile customers send a keyword to a preassigned short or long code. Event applications work non-interactively, such as batch processes that send campaign messages, and are typically invoked by events, such as scheduled times or triggers.

Brand Mobiliser provides tools that let you visually compose a mobile-messaging application, test it using a built-in simulator, and deploy it, ready to be used by mobile consumers.

• Advanced Interactive Messaging Server
  The core of Sybase® Brand Mobiliser is the Advanced Interactive Messaging Server (AIMS), also known as the messaging server.
• Application States
  In Brand Mobiliser, states are basic building blocks that you can link sequentially to model application-process flows.
• Application Composer
  To visually develop applications, use the Application Composer.
• Developing Interactive Applications
  Brand Mobiliser interactive applications provide rich, user-interactive mobile services, and are typically invoked when mobile customers send a keyword to a preassigned short or long code.
• Developing Event Applications
  Event applications work non-interactively, such as batch processes that send campaign messages, and are typically invoked by events, such as scheduled times, system triggers, or external triggers. An event application can send outbound messages but has no user-interactive capability.
• Activation
  Before you can run Brand Mobiliser applications and events, you must activate them.
• Testing Applications
  Test Brand Mobiliser applications using the built-in application simulator.
• Importing Applications
  You can import application XML files that were previously exported from Brand Mobiliser, and you can create applications from Quick-Start template files that are installed with Brand Mobiliser.
• Exporting Applications
  You can export applications to make backup copies, or to move applications to other Brand Mobiliser installations. If you export an application, it is saved in an XML file.
• Sample Applications
  Mobiliser Platform offers a customizable way to more efficiently manage financial services. It allows customers to redeem vouchers on any phone, remit money domestically, pay bills automatically, and manage their accounts remotely.